A place to start a movement


in-it exists to help you start sharing a project, issue or cause you care about and inspire others to share their 1-minute videos to support it and make it impossible to ignore, together.

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Create a collective voice


From affordable housing to global warming to free school lunch. There are a lot of issues out there that demand attention. Yet, on social media stories are scattered across individual users and competing platforms, making it hard for people to create a collective voice around any of these issues.

We’ve created in-it to give you the space to establish your cause, ask others to contribute videos of their stories to it, and collectively create a powerful image of an issue that can’t be ignored.



How to launch a mission?

A mission give you the opportunity to create a video campaign within seconds. You can give it a goal for how many videos you need, list supporters for your missions, and choose to allow people to contribute their videos anonymously if your topic is sensitive.


1. Plan your mission

Pick your mission’s topic about something that deserves more attention. It can be for an issue in your community, city, country or the world- it’s the impact that you want to make that matters.

2. Customize it

This is where you define how people can upload their videos to your mission.  From permission for anonymous upload, to the location and duration of the mission, you get to set the parameters. You can even embed the mission on your own website.

3. Share your own video

Help people understand and spread the word about your mission by being the first to share your video to it. Make sure to clearly explain your message, goal and what you need in your video.

4. Put your influence to work

Share the mission page with your followers and fans to share videos of their stories. Also, invite individuals and organizations that can join forces to support your mission.

5. Make some noise

Your mission doesn’t end here. Use it to shape an honest and unbiased narrative, create a strong community, and push for lasting change

6. Expand your network and knowledge

When your mission ends, we offer your participants’ email list, as well as insights and information about your mission.



Your influence can spark real change

If you have a strong base of followers, you are in a great position to change the world for the better. So, what if under the umbrella of your influence, you could bring attention to stories of people who would go unheard otherwise?

Whether you are a celebrity, a politician, a journalist, an activist, a researcher or anyone else whose work becomes more powerful with people's collective stories and voices, we are here for you. 


Case Study: #StopTheBan

Here is an example of a promotional video that we created for #StopTheBan mission on in-it.

#StopTheBan mission, was started to give voice to individuals affected by the Travel Ban (commonly also known as Muslim Ban) since this issue had majorly fallen off the headlines, but continued to affect the lives of certain groups of immigrants.

This mission:

  1. Reached and in fact exceeded its goal of collecting 100 stories. You can check out those stories here.

  2. The videos and insights from the mission got used by multiple documentary makers and reporters as a source to find leads and new stories.

  3. Got the attention of policymakers and it's stories is going to be used in order to better convince key legislators to move forward with the No Ban Act.


More reasons why you need to join in-it today!


Is content hard-to-find & expensive?
Crowdsource the best video contents from your audience.


Is trust & credibility your goal?
Create a more balanced, diverse and real narrative with stories that come straight from the source.


Does your audience feel disconnected or left out of conversation?
Engage your audience, help them connect & gain valuable insights.


Does going after powerful people and major issues seem like a daunting task?
Build a powerful collective that can beat any issue or individual.



Have a topic in mind that needs people’s voices and stories?


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We are a group of geeks, idealists, & innovators working together from 3 different cities.


Wanna get tips, news and some thought pieces from our team? Check out our blog posts on Medium.